Hi! I’m Annie.
I’m a marketing leader, author and editor who obsesses over the ways technology influences human behaviors. With more than a decade of experience in the tech industry, I’m on a mission to learn as much as possible and then share it with the world.
Annie is a team player. She’s an excellent writer, editor, marketer, and creative who brings energy into every project she drives. I grew significantly as both a writer and a marketer working with Annie, thanks to her clear and positive coaching.
– Laura Krajewski, Sharpen, Textel, & Capacity
Annie is an exceptional marketing leader – the best I’ve worked with. Her content brings new life to brands. She aligns every strategy to larger goals, she mentors her team, and her constant curiosity makes everyone around her (and every campaign) better.
– Veronica Krieg, Renaissance Electronic & Sharpen
Short bio.
Annie is a strategic content and digital marketer with a passion for technology. She’s run content and SEO for SaaS companies like Textel, Sharpen and Sigstr. She’s also produced content for Huntington Post, MarketingProfs, CMO.com, Martech Advisor, Forbes, Convince & Convert and Salesforce.
Longer bio.
After (more than) a decade of trying out different roles in media and marketing, watching a few more “find your passion” keynotes than I’d care to admit, and spending too many late nights wide awake researching new tactics for SEO and content absorption, I’ve come to terms with the fact that I’m really only good at two things: Creating great content. And getting it out into the world.
My professional history details a story of results-driven growth and integration into content, marketing and strategy. I was the first web editor at the Indiana Statesman after lobbying for the creation of a student-led web development team, prior to earning a bachelor’s degree from Indiana State University. I’ve continued to push my limits to remain at the forefront of the multifaceted world of marketing and strategy. Through experience writing for advertising, broadcasting and journalism, I’ve honed my editorial chops while adapting to the many voices of marketing.
I laid the foundation for the content department at Sigstr (acquired by Terminus). while there, I drafted the content road map and architecture, built the digital strategy and implemented a social media strategy. Under my direction, the content department generated a 33% increase in annual recurring revenue.
When I moved to Sharpen, I built the go-to-market strategy for enterprise sales. Together with my automations counterpart and an incredibly encouraging supervisor, my team saw our average conversion rates increase by 91%. We had a 15x growth in our landing page conversion and sourced 27% of closed-won business.
Experience has taught me my professional value boils down to:
- I’m a multi-linguist of the marketing industry, speaking fluent geek, marketer, coach, developer, editor, writer, designer, salesman, partner, and (most importantly) client.
- An obsession for data-based decision-making has led my companies to measurable growth.
- I thrive in a collaborative atmosphere. I don’t care who gets the credit as long as our team wins.
My values.
- Curiosity
- Humility
- Education
- Discipline
- Collaboration
My most recent roles.
Director of Content and Digital Marketing | Textel by Capacity (Acquired by Capacity AI)
Director of Marketing | Sharpen Technologies (Acquired by Teleo)
Content Strategy Manager | Sharpen Technologies (Acquired by Teleo)
Marketing Manager | Renaissance Electronic Services (Acquired by Vyne Dental)
Content Marketing Manager | Sigstr (Acquired by Terminus)
What people are saying.
Annie is absolutely amazing to work with and one of the best at what she does! Being in sales, it’s important to have a strong relationship with marketing to be successful. Annie understands that and makes sure that other departments are taken care of and enabled to succeed. She puts in the time and effort to make others, and the company, better.
– Brandon Pineda, Director of Channel Development, Omilia
Annie is a joy to work with! She has a bright energy and is full of ideas. Leadership is one of her strengths. She’s good at recognizing the possibilities in others and encouraging their growth. I’m a designer and her guidance helped me become a better marketing designer.
– Lynne Clark, Design Manager, Aidoc
Working with Annie was an absolute delight. Her unwavering willingness to help and genuine care for her colleagues, both professionally and personally, made her an invaluable asset to our team. Annie is not only a fantastic Director of Content, but also a wonderful human being. I consider myself lucky to have worked alongside her.
– Kaitlynn Crossno, sales engineer at Textel by Capacity
Annie is an exceptional marketing leader – the best I’ve worked with. Her content brings new life to brands. She aligns every strategy to larger goals, she mentors her team, and her constant curiosity makes everyone around her (and every campaign) better.
– Veronica Krieg, Senior Content Strategist, Sprout Social
Annie is a team player. She’s an excellent writer, editor, marketer, and creative who brings energy into every project she drives. I grew significantly as both a writer and a marketer working with Annie, thanks to her clear and positive coaching.
– Laura Krajewski, Content Marketer, Textel
Annie McNutt 